5900 Balcones Drive STE 10429 Austin, TX 78731
About Pure Dermatology
Pure Dermatology, a physician-led skincare clinic in Central Texas, needed a digital makeover. Their outdated website lacked online booking features, and their social media presence was inconsistent, causing low engagement and missed cosmetic patient opportunities. The goal was to build a modern, mobile-optimized website, boost social media visibility, and increase appointment bookings through targeted digital strategies. By transforming their online experience, the clinic aimed to match the high-quality care offered in person.
Design Process
User And Research
Analysis
Problem And Solution
Competitive Analysis
Wire Frame
The Challenge
Elevating Online Experience for Dermatology Patients
Custom Web Design & Development
Pure Dermatology, a leading physician-led skincare clinic in Austin and Kyle, Texas, partnered with The Linkage Digital to modernize its digital presence and better serve its growing patient base. The clinic faced challenges with an outdated, static website that lacked online booking functionality and had underutilized social media channels with inconsistent branding. To match their high-quality in-office care, our team delivered a full digital makeover focused on patient growth. We designed a sleek, mobile-optimized website with a 24/7 appointment scheduler, clearly segmented service categories for medical, surgical, and cosmetic dermatology, and a built-in blog for sharing expert skincare advice. The site was structured with local SEO best practices targeting Austin and Kyle to enhance organic visibility. With a fast-loading, responsive interface, the new platform now delivers an exceptional user experience that builds trust and drives conversions.
Strategic Social Media Management
To help Pure Dermatology attract and convert more patients, The Linkage Digital delivered a sleek, mobile-optimized website designed with trust and usability in mind. The new platform features an integrated online appointment scheduler, enabling easy 24/7 bookings. Service pages clearly outline offerings across medical, surgical, and cosmetic dermatology, while a built-in blog helps position the clinic as a skincare authority. The website was also built with a localized SEO structure, targeting patients in Austin and Kyle, TX for increased organic visibility. With fast load times and a seamless mobile-first user experience, the redesign effectively connects digital users with in-clinic care.
Results : Significant Growth in Website Traffic, Engagement & Bookings
Learn how Pure Dermatology grew website traffic by 300%, Learn boosted online bookings by 244%, and scaled social media reach through a strategic digital overhaul by The Linkage Digital
Significant Growth in Website Traffic, Engagement & Bookings
Following a full-scale digital transformation, Pure Dermatology saw measurable success across all channels. Monthly website visitors jumped from 1,200 to 4,800 an impressive 300% increase. Online appointment requests rose by 244%, while Instagram followers grew from 860 to 2,150, resulting in a 150% audience expansion. Post engagement surged by 377%, and Facebook reach more than quadrupled, increasing by 331%. This integrated strategy not only brought in more qualified leads but also streamlined online booking and reduced admin workload allowing the clinic to focus on what matters most: patient care.
Client Testimonial
“The Linkage Digital understood our mission from day one. Our new website truly reflects the professionalism we offer in the clinic, and patients love how easy it is to book appointments online. Our social media now speaks directly to our community informative, clean, and trustworthy.”
Dr. Amanda Marsch, Board-Certified Dermatologist
Services Delivered
This project showcases how thoughtful digital transformation grounded in user experience, visual consistency, and data-driven strategy can empower a healthcare brand to better serve its patients and grow sustainably. For Pure Dermatology, the result was more than a website or social feed it was a complete elevation of their digital identity and an ongoing path to measurable growth.
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Office Address
5900 Balcones Drive STE 10429 Austin, TX 78731